Purina Dog Food

Purina Dog Food brand development incorporates brand extension when dealing with their dry dog foods. This increases the product mix’s breadth by offering different brand categories. Pro Plan, ONE, Beyond, Beneful, Alpo, and Dog Chow are the different brands they carry under dry dog food. When studying Beneful alone, their website displays that this brand is available in wet food and baked delights. With twenty wholesome varieties, their wet food category has a line extension of different flavors. These flavors include beef, chicken, lamb and pork.
Furthermore, Beneful baked delights has a line extension by allowing flavors like bacon, cheese, beef, and peanut butter as well as different combinations of the flavors. Also integrated in their