Purina Beneful Case Study

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Purina® is a company of pet lovers. They've spent the last 80 years nourishing our pets and enriching our lives. Their Purina Beneful® products reflect the love. With 8 delicious and vitamin-rich varieties of dry dog food, 20 varieties of wet dog food and 11 varieties of dog treats, any canine, if they could speak their people's language, would request that Purina Beneful® be stocked in their pantries--and apparently many of their people do stock them, regardless of the communication barrier. Purina Beneful brings 100% complete and balanced products of health, happiness and deliciousness to more than 15 million dogs every year. According to Beneful's website, 95% of the visitors to their site recommend their products to other dog parents they know, and their combined votes gave Beneful a 4.7 out of 5 …show more content…
Pet parents want to be sure they're giving the best to their dogs, of course, but taste is understandably of utmost importance to the receiving end of the daily dog bowl offerings. Beneful's dry and wet dog food menus incorporate a variety of dog-tasted-and-approved proteins such as beef, chicken, turkey, lamb, pork, eggs and salmon, as well as the carbs, antioxidants, omega-rich ingredients their parents are looking for: barley, rice, sweet potatoes, carrots, peas, tomatoes, spinach, green beans, and even blueberries. Beneful's line of Baked Delights® Dog Snacks are also made with dog favorites in mind--bacon, cheese, beef and peanut butter--in the ingenious form of cookies and crackers. Purina certainly knows a dog's guilty pleasures, though there's absolutely nothing unhealthy about their super nutritious menu items. They even have a line of peanut butter-and-parsley Beneful Healthy Smile Dental Twists and peanut butter-and-meat Dental Ridges treats that come in a variety of sizes, which help to effectively reduce plaque and tartar buildup in a fun and tasty

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