Puppyhood Commercial Analysis

Puppyhood was a fantastic commercial but I think the advertisement was not effective for the Purina Puppy Chow. They had over a three minute commercial and only showed the product a few times. The commercial was focused more on the man and the puppy than the product they were trying to sell. It excelled in using pathos, but not ethos and logos. The commercial will stick with me for a long time but not because of the product.
Puppyhood lacked the actual product, which was a big problem in the commercial being ineffective. I only seen the product a handful of time during the commercial. I even forgot the commercial was an advertisement and not just a story about a man adopting a cute puppy. The length of the commercial did not help the product …show more content…
The commercial got to my emotions in many ways, and is the reason I watched the whole advertisement. Chloe, the puppy, was adorable. Real life situations were used in the commercial which made it relatable. Chloe destroyed the man’s model he was presenting the next day, he was so mad. After he put it back together he told her he did not mean to freak out like that. It was cute. Things like that really happen when owning a puppy. It showed how taking care of a puppy can be worse than taking care of a child at certain times. Although it was a funny moment, the focus was taken off the product by including those …show more content…
The advertisement makes me want to go get another puppy. The advertisement is memorable but for all the wrong reasons from the company’s point of view. A company wants advertisement that is going to stick with people, and this commercial will but not for the reasons the company would want. The advertisement did not try to promote the product at all. The product was shown and mentioned that it was only for puppies but that was it. The pros of owning the product were not mentioned at all.
In conclusion, I believe advertisement was not effective. They had plenty of chances to do more than just show the product on screen and they did not take them. The commercial was focused more on the man’s life with the puppy than the product. The Purina Puppy food was only shown in the commercial a few times which resulted in me completely forgetting that it was an advertisement. I was thinking it was just a story about a man that adopted acute puppy. At the end of the commercial, I was sold on owning a puppy more than owning their