Crispin Porter + Bogusky (CP+B) and Digitas
Overview:
Digitas is an integrated advertising agency, founded in 1980 by Michael Bronner, who is now merged with LBi, to form DigitasLBi. Digitas is a member of the Publicis Group. Crispin Porter + Bogusky (CP+B) is an advertising agency that was founded in 1988 by Sam Crispin, who then became partners with Alex Bogusky and Chuck Porter. The agency is headquartered in Boulder, Colorado with many additional offices around the world.
History:
Digitas was founded in 1980 by Michael E. Bronner while he was studying medicine at Boston University. He founded Digitas out of his dorm room as a way to make his tuition payments. He created the University Coupon Book to market goods that interested the college demographic. Bronner formed a company called Eastern Exclusives and took this idea to more colleges. Bronner eventually persuaded American Express in 1981 to create a coupon book for them, which ultimately expanded to the Membership Rewards program.
In 1987, Bronner added Mike Slosberg as a partner. In 1989 the company changed its name from Eastern Exclusives to Bronner Slosberg Associates Inc. This included Steve Humphrey who was named president in 1989, and played a major part in …show more content…
This company is informed of the importance of interactive marketing and provides digital communication and direct marketing to their clients through several agencies. They strive to empower their clients to create campaigns across numerous different media channels. Digitas is very involved in the community and giving back. They dedicate specific days to solely volunteer work with their employees. Many of their campaigns are focused on compassion and giving. A balance of work and life is what they call the “secret to success.” The now DigitasLBi has a new logo of a unicorn and refers to their employees as unicorns to showcase the culture of the agency
Overview:
Digitas is an integrated advertising agency, founded in 1980 by Michael Bronner, who is now merged with LBi, to form DigitasLBi. Digitas is a member of the Publicis Group. Crispin Porter + Bogusky (CP+B) is an advertising agency that was founded in 1988 by Sam Crispin, who then became partners with Alex Bogusky and Chuck Porter. The agency is headquartered in Boulder, Colorado with many additional offices around the world.
History:
Digitas was founded in 1980 by Michael E. Bronner while he was studying medicine at Boston University. He founded Digitas out of his dorm room as a way to make his tuition payments. He created the University Coupon Book to market goods that interested the college demographic. Bronner formed a company called Eastern Exclusives and took this idea to more colleges. Bronner eventually persuaded American Express in 1981 to create a coupon book for them, which ultimately expanded to the Membership Rewards program.
In 1987, Bronner added Mike Slosberg as a partner. In 1989 the company changed its name from Eastern Exclusives to Bronner Slosberg Associates Inc. This included Steve Humphrey who was named president in 1989, and played a major part in …show more content…
This company is informed of the importance of interactive marketing and provides digital communication and direct marketing to their clients through several agencies. They strive to empower their clients to create campaigns across numerous different media channels. Digitas is very involved in the community and giving back. They dedicate specific days to solely volunteer work with their employees. Many of their campaigns are focused on compassion and giving. A balance of work and life is what they call the “secret to success.” The now DigitasLBi has a new logo of a unicorn and refers to their employees as unicorns to showcase the culture of the agency