Case Study: Halldin Public Relations

Halldin Public Relations is a service orientated firm specializing in promoting and protecting the public image of its clients. The services offered are unique to the needs of the client. Each team member brings experience and contacts to the team. Team members have their own clients, with the ability to ask for assistance from others in the office. New clients are sought out and decided on based on skills and abilities of the team member to be the primary contact. The organization grows as new customers are identified, or new members are brought in with ideas for new customer base building. The product of Public Relations is designed to promote and protect the client. Specializing in electronic communications is the niche market for …show more content…
It starts with the analysis of who the client is and what they want to accomplish. Establishing goals to determine if Halldin Public Relations is the correct match is the second step. Following objectives is the opportunity for client feedback to relook at information and objectives, and reset or define as needed. Once the platform is agreed upon -- Launch the platform. The final step is measuring results to determine if goals were met.
Price
Pricing structure within Halldin Public Relations is client based. Many clients are on monthly retainers. Work can be done on an hourly basis as well. Special events can be a combination of single charge and hourly. The hourly rate differs based on the team member who is providing services. These are negotiated prior to service and are within the norms of the industry. Pricing is based on the services provided, and the needs of the business have been successfully met for many years. Bill Halldin has had the perspective to not have debt, and so the natural ebb and flow of business has been absorbed through maintaining minimal support staff. Each team member handles their own clients and does not take on more than they can service …show more content…
The knowledge of the team members of the public relation issues and the ability to utilize electronic media has provided efficient, high-quality responses for their clients. Having a point person creates a very quick turn around when managing a crisis. Quality control is immediate. Clients have a constant connection to the team. This group has made sure to stay current with the usage and opportunities provided with electronic communications. This has also kept them aware of the risks and to build process for containing issues. The competitive advantage to Halldin Public Relations is the continuous integration of the advancements in social networking, internet communications and personal interactions with the