Public Perception And Lack Of Knowledge Essay

906 Words Feb 28th, 2016 4 Pages
The public’s perception and lack of knowledge as to how a nonprofit organization is structured, the legality of what they can and cannot do, as well as a general baseline understanding of how operations are carried out can have damaging effects on the organization’s ability to fulfill its mission. In the article 100% Goes to Charity?, by Lee Draper we look at the consequences of public expectation versus reality when it comes to operational costs and program budgets, as well as whether or not there’s a valid reason for donors to be concerned with the integrity of their donations. To begin, the claim that 100% of donations go to charity isn’t necessarily unrealistic, especially as it pertains to disaster relief operation funds; however, the article leaves out vital information to understanding why that’s not an outlandish proclamation. This claim is typically reserved for when an organization is operating on a gray skies day, rather when something has occurred suddenly that directly needs the immediate support of the organization, as opposed to general operating services that are normally carried out by the organization on a day-to-day basis. A budget quickly becomes determined, the organization goes into complete disaster operations mode, and your fund raisers quickly work to solicit immediate donations to fund those services. All of those incoming donations (that are marked with a designation to that disaster) are coded to a fund code that pertains only to that disaster…

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