a) Briefly outline the public health problem the study addresses, relevant stakeholders and target populations.
The lack of sexual health knowledge of young people, gay men and bisexual men is the concerning public health issue, which can lead to increase rate of HIV among them in Australia. The target populations are gay and bisexual men, young people aged 16-29 years. The stakeholders include the commissioners, the administrative team which is composed of experts from relevant fields (public health practitioners, IT experts, marketing etc.). The use of social networking sites (SNS) to deliver sexual health information is increasing in popularity and this study explores the effectiveness of dissemination of sexual health knowledge through …show more content…
Review of best practices (health programs), which use SNS, is also done. The target population and their needs were investigated by doing a pilot project called “ The face space project” where the initial step was creating young people arm. Evaluating this young people arm indicated the needs for MSM and more creative and interactive design of the program, which later came out as webisodes. Evaluation and recommendation of the pilot “the face space project” serves as front-end evaluation for the “Queer as F**K” project(1). At the end of the series 1 and its evaluation, some changes were made in the implementation process of series 2 and 3. Thus, the evaluation of series 1 performs as front-end evaluation for further series. Overall, evaluation of QAF project is one of the very first published examples, which can be used as front-end evaluation for the future health programs using SNS as edutainment. In addition, there was formative evaluation workshop with key stakeholders such as public health researchers, communication information technologists, a community organization with marketing and production expertise, members of the target audience to identify the perceived needs, to design the program and it …show more content…
YouTube data can be differentiated into reach (cumulative number of video views, demographics) and Engagement and interaction (likes, dislikes, comments and sharing). Facebook data is categorised into reach (cumulative numbers of fans, demographic data and age groups) and engagement and interaction (likes, comments, wall posts, video views). There are also 188 baseline surveys. These data are quantitative data. As for the qualitative data, scrapbooks and focus group discussions were done. The scrapbook activity was a 6-week activity and there were totally 9 participants and they were interviewed at the end. It was done only for series 1. 4 focus group discussions were done 2 for series one, 1 each at the end of series two and three.
Quantitative data indicate the usage, reach and engagement of the project and the data source is adequate enough to see the immediate result of the project. But qualitative data to measure the quality of the project, deeper level engagement and interaction of the participants is not sufficient enough to express the success of the project and the long term impacts such as change in attitude and behaviour (risky sexual
The lack of sexual health knowledge of young people, gay men and bisexual men is the concerning public health issue, which can lead to increase rate of HIV among them in Australia. The target populations are gay and bisexual men, young people aged 16-29 years. The stakeholders include the commissioners, the administrative team which is composed of experts from relevant fields (public health practitioners, IT experts, marketing etc.). The use of social networking sites (SNS) to deliver sexual health information is increasing in popularity and this study explores the effectiveness of dissemination of sexual health knowledge through …show more content…
Review of best practices (health programs), which use SNS, is also done. The target population and their needs were investigated by doing a pilot project called “ The face space project” where the initial step was creating young people arm. Evaluating this young people arm indicated the needs for MSM and more creative and interactive design of the program, which later came out as webisodes. Evaluation and recommendation of the pilot “the face space project” serves as front-end evaluation for the “Queer as F**K” project(1). At the end of the series 1 and its evaluation, some changes were made in the implementation process of series 2 and 3. Thus, the evaluation of series 1 performs as front-end evaluation for further series. Overall, evaluation of QAF project is one of the very first published examples, which can be used as front-end evaluation for the future health programs using SNS as edutainment. In addition, there was formative evaluation workshop with key stakeholders such as public health researchers, communication information technologists, a community organization with marketing and production expertise, members of the target audience to identify the perceived needs, to design the program and it …show more content…
YouTube data can be differentiated into reach (cumulative number of video views, demographics) and Engagement and interaction (likes, dislikes, comments and sharing). Facebook data is categorised into reach (cumulative numbers of fans, demographic data and age groups) and engagement and interaction (likes, comments, wall posts, video views). There are also 188 baseline surveys. These data are quantitative data. As for the qualitative data, scrapbooks and focus group discussions were done. The scrapbook activity was a 6-week activity and there were totally 9 participants and they were interviewed at the end. It was done only for series 1. 4 focus group discussions were done 2 for series one, 1 each at the end of series two and three.
Quantitative data indicate the usage, reach and engagement of the project and the data source is adequate enough to see the immediate result of the project. But qualitative data to measure the quality of the project, deeper level engagement and interaction of the participants is not sufficient enough to express the success of the project and the long term impacts such as change in attitude and behaviour (risky sexual