This term in itself includes certain key changes in the practice of public diplomacy. The ones being that 1) international actors are increasingly non-traditional and NGOs are especially prominent; 2) the mechanisms used by these actors to communicate with the world publics have moved into new, real-time and global technologies (especially the Internet); 3) these new technologies have blurred the formerly rigid lines between the domestic and international news spheres; 4) in place of old concepts of propaganda, public diplomacy makes increasing use of concepts on one hand explicitly derived from marketing, and on the other hand concepts growing from network communication theory; hence, there is 5) a new terminology of public diplomacy as the language of prestige and international image has given way to talk of “soft power” and “branding”; 6) perhaps most significantly, the New Public Diplomacy speaks of a departure from the actor-to-people Cold War-era communication and the arrival of a new emphasis on people-to-people contact for mutual enlightment, with the international actor playing the role of facilitator; and 7) in this model the old emphasis on top down messaging is eclipsed and the prime task of the new diplomacy is characterized as “relationship …show more content…
Ambassador to Macedonia Jess Baily on January 17, questioning him about “disturbing reports” that the U.S. Mission “actively intervened” in domestic politics to promote “parties, media, and civil society groups of the center left.” Allegedly, the Ambassador promoted positions favorable to the SDSM party, generously funded George Soros led NGO groups and media outlets who fall on the left side of the political divide. The Government Accountability Office in the US requested an investigation. According to the Vienna Convention on Diplomatic Relations, members of a diplomatic mission have certain limiting expectations regarding their activities in the host country, like being expected “not to interfere in the internal affairs of that State” (Article 41, paragraph 1). Following all these events, in January 2017 a civic movement under the name “Stop Operation Soros” was formed to examine the work of the George Soros funded Open Society Foundation in the Republic of Macedonia. Collusion between the Hungarian-American billionaire and the U.S. against Macedonia’s national interest is outlined on the website