From the past till now, the Public Bank Group keep on maintaining sustainable practices in every single parts of the Group's business. “There are mainly four key areas that the Public Bank Bhd will be focus on when they are concerning …show more content…
In the area of work place, Public Bank Bhd practices employee engagement to build long lasting workplace relationships founded on values of trust, loyalty and meritocracy. From the perspective of market place, Public Bank Bhd works with integrity and respect for people and communities in which the Group operates. Besides, Public Bank Bhd is responsible in promoting healthy market place. For the area of environment, Public Bank Bhd is promoting environmental awareness through participation in environmental conservation activities (Public Bank Berhad, 2015).
“The key or the prime areas in which Public Bank Bhd is involved in terms of CSR are: i) Nation Building; ii) Enhancement of the Market Place; iii) Promotion of the Workplace; iv) Building the future through education; v) Support of the Community; vi) Greening the Environment” (Rajendar Singh, Yahya, Amran & Nabiha, 2009).
From the CSR Report of Public Bank Bhd for the year 2005, 2006 and 2007, one can say that the most of the activities carried out by Public Bank are charitable in nature. It is mainly related to charity or can be precisely said as giving out donations or …show more content…
Besides, it also distributes 'Duit Raya' of RM100 each to children from Rumah Anak Yatim Peyakin and the Pure Life Society in conjunction with Deepavali and Hari Raya Aidil Firtri in the year of 2005. For the year 2006, employees of its company who are affected due to floods in various parts of the country were provided with financial assistance ranging from RM1000 to RM2500 per annually. Other than that, amount of RM47, 000 is contributed to 250 senior citizens in conjunction with the Chinese New Year activities. Donated RM50, 000 to the KL traffic Police for the welfare of the personnel. In year 2007, for rewarding its employees, Public Bank Bhd has awarded 1944 employees with a total value of RM1.4 million, as regard to the long service. In the area of education, Public bank has contributed RM2 million to set up the 'UTAR-Tan Sri Dato' Sri Dr. The Hong Piow Student Loan Fund' to support Malaysian youth who have the intellect but lack of means to study (Rajendar Singh et al.,