The relationship between psychology and persuasion is the perceived energy. There are characteristic traits that exist within an individual that is natural at persuading. If an individual displays and shows authority or confidence as well as likeability is a likely start to establishing a relationship with the listener since the persuader has grasped the attention for communication to flow both ways, reciprocity if you will. A listener will perceive consistency and consensus to shared beliefs. For example: Marcus Tullius Cicero was virtuous at being persuasive. Leon Festinger defines cognitive as a conflict theory as an impetus concerning realizing a cognitive certainty and consistency. Cognitive dissonance implies a state in which two
