Essay about Psy 322 Consumer Psychology & Research /Complete Class
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PSY 322 Week 1 Individual Consumer Psychology and Marketing Communications Article Analysis
Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.
Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:
• Define consumer psychology.
• Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.
Utilize your articles to explain the relationship between consumer psychology and …show more content…
PSY 322 Week 2 Team Consumer Traits and Behaviors Paper and Presentation References
Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library.
PSY 322 Week 2 DQ 1
PSY 322 Week 2 DQ 2
PSY 322 Week 2 DQ 3
PSY 322 Week 3 Individual Marketing Research and Promotional Message
Select one of the following consumer groups: teenagers, Baby Boomers, females, or minorities.
Prepare a 700- to 1,050-word paper in which you analyze different facets of your group.
Conduct research on your group using secondary sources.
Summarize your research. Identify consumer needs, perceptions, and attitudes.
Explain how your group’s consumer needs, perceptions, and attitudes may be used to create marketing communication messages. Include at least two examples.
PSY 322 Week 3 Team Consumer Traits and Behaviors Paper and Presentation Formal Outline
Prepare a 1,050- to 1,400-word formal outline covering the initial preparation for the Consumer Traits and Behavior Paper. Include a thesis, major topics, and sub points.
PSY 322 Week 3 DQ 1
PSY 322 Week 3 DQ 2
PSY 322 Week 3 DQ 3
PSY 322 Week 4 Individual Environmental and Consumer Influences Analysis Paper
Select a product or service with which you are familiar.
Prepare a 1,050- to 1,400-word paper in