Proton External Environment Analysis Essays

3693 Words Nov 18th, 2014 15 Pages
Proton’s External Environment Analysis

Contents Introduction 4 PART: 1 Proton Introduction 4 About Proton 4 PART: 2 Proton’s External Environment Analysis 5 2.1 PESTEL Analysis 6 2.1.1 Political and legal factors 7 2.1.2 Economic Factors 7 2.1.3 Social-Cultural Factors 8 2.1.4 Technological Factors 8 2.1.5 Environmental Factors 11 2.2 PROTON’s SWOT Analysis 12 2.3 Industry Analysis 12 Proton five forces model 13 2.3.1 Threat of New Entrants 13 2.3.2 Bargaining Power of Suppliers 13 2.3.3 Bargaining Power of Customers 14 2.3.4 Threats of Substitutes 14 2.3.5 Competitive Rivalry between Existing Players 14 2.4 Some other external factors 15 2.4.1 Change in Customer Demand 15 2.4.2 Globalization 16
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It gets known as the very first Malaysia's domestically car producing that is still in progress with sales not only in Malaysia but also in rest of world’s countries (
Originally the factory plant that has covered the total estimated area of 99,400 sq m, located at Shah Alam near Kuala Lumpur in central Malaysia. The factory area including engine transmission houses, R&D center, and castings plant and semi high speed test tracks makes it completely unique a full package of car manufacturing factory. That is why progress of factory per annum increasing while, it is producing over 240,000 units per annum. A state-of-the-art assembly plant was established at TanjungMalim, 60 miles north from Kuala Lumpur. The name has been given to area was Proton City, which included 500 hectare site of the factory, plant, housing, a university and additional commercial buildings to provide accommodation to module suppliers. This plant manufactures the three newest model ranges namely GEN-2, Savvy and Satria Neo (
In October 1996, Proton took a revolutionary step forward by buying shares in Lotus Group International for advancing engineering capabilities. This venture took its full boom of 100% in 2003. Seeing as the gaining of human resources from Lotus was very much occupied in Proton for the manufacturing of new models. A team of engineers headed permanently in Malaysia for

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