Protein Powder Blends

Protein Powder Blends – “Star performer” – class with high sales value, significantly exceeding subcategory sales and unit sales, revenue, profit and traffic builder
Pea Protein Powder and Weight Management Protein Powder – low sales value but promising classes with increasing sales, strong traffic builders with significant unit sales growth. Although unit sales growth is notable higher than sales growth (probability of lower average unit sales price), the GM%, especially for Pea Protein Powder, is markedly favorable
Negative sales growth and unit sales growth for three classes with high sales and GMS value – Meal Replacement Protein Powder, Whey Protein Powder and Green Based Powder – deeper analysis and strategy change needed to reverse