Prospect Angel Investor: Case Study

Decent Essays
Prospect Angel Investor: Jimmy Jam
Personality Type: Recognition
Me: Mr. Jam, I wanted to be sure that all of your needs are met to ensure every aspect of this plan goes well and that I am a right fit for you. You indicated that you wanted a product that has large market potential and that is adaptable to ensure an exceptional market return, is that correct?
Mr. Jam: That is correct but I do have concerns with this being executed with your current product.
Me: Okay, what don’t you like about your current situation?
Mr. Jam: My current investments are for large market sectors, and I do not believe crafts are of high demand. I do not see this product having value with me.
Me: I understand your concern, and it is easy to think that at first glance. E-commerce however is currently a $450 billion dollar market with hobbies and crafts making up almost 8% of this sector.
…show more content…
Jam: 8% does not seem like a big enough market for me to get into Mr. Mull.
Me: Mr. Jam I understand your concern, but I feel investing with us will be a lucrative move. How would you feel to be the first to be involved with a product like this and be a leader for others?
Mr. Jam: That sounds great but 8% is not very lucrative.
Me: I thought you might think that, but a great trait our product possesses is that of convenience Mr. Jam. This is an accessible product to anyone. Many individuals in rural areas do not have access to many hobby outlets unless it comes from the mail. If we even capture one eighth of 1% of this hobby market in e-commerce, which I am very confident we will, it is 550 million dollars in revenue. This is a lot of visibility.
Mr. Jam: This is sounding a lot better than it was before Mr. Mull, but I am concerned this is not a product kids want.
Me: Do you have kids Mr.

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