Pros Of Construidity

Most important type of validity is the Construct Validity. Any research is impossible without employing constructs (Shadish et.al, 2002). In every research, we aim to understand or imagine constructs and measure their indicators to make inferences as well as judgements. Locke (2012) explains that construct validity is nothing but validating such constructs depending on their correlations with other variables that are indicators or theoretically related to the constructs in question. In order to determine if the quality of the products of an organization is good or bad through quality assessment ratings, one needs to understand the meaning of quality, the characteristics of quality and criteria for quality. The quality might be perceived differently by various departments of an organization …show more content…
depending on the industry type or the language community. Comprehensively understanding and explaining the concept of quality helps ensuring the construct validity while decreasing the confusion in inferences and decisions made.

There are various reasons to the importance of the construct validity. Construct validity conveys the extent to which a test or an experiment is measuring the intended aspects of the construct of interest. Shadish et.al. (2002) suggest that construct validity is determining whether or not the constructs of a specific operationalization in an experiment is close to what it is supposed to be according to the employed theory. If any deviations occur through the experiment, the constructs can be revisited or reformulated, and appropriate inferences can be made accordingly. If the experiment results completely contradict the construct of interest, different research questions can be hypothesized. The interpretations of constructs and their labels