Pros And Disadvantages Of Mcdonalds
Mc donalds has mpre than 35,000 restaurants which serve 68 million consumers every day in 118 countries. They are the most recognised brand in the fast food industry and is predicted to be valued at $40 billion. Mcdonalds is known globally which gives it the ability to locally adapt to each country 's specific needs and cultural differences in food menu.The menu prices have been adapted for each country and they have also managed to adapt their individual franchises to the current trends and concerns in their individual geographical locations. Mc doanlds also spend over $1.8 billion on advertising each year, which is more than four times the amount other fast food restuarants spend on advertising.
We have heard the strengths and the good of mcdonalds but behind the smiling face of Ronald McDonald lies the reality, now its time to find out if the strengths to outweigh the weakness…
As mentioned in the strengths McDonald 's spend over $1.8 billion every year worldwide on advertising and promotions, trying to show an image of being a 'caring ', 'green ' and ‘healthy’ company that is also a fun, relaxed and cheap place to eat. Children aged between 2 to 11 are lured in (dragging their parents behind them) with the promise of toys, McDonald 's are the largest distributer of toys world