Millennials Failure

1263 Words 6 Pages
The minds of millennials are to companies what the universe is to the rest of the world; forever changing and impossible to understand. It is no secret that many companies have taken to social media in an attempt to gain the attention of the younger generations and it is equally evident that many of these attempts have failed. Companies start campaigns geared towards millennials in the hope that it will gain their attention. For companies like Lays and McDonalds, they not only failed to understand there audience, but the platform as well. Although the companies failed to get the positive reaction they were hoping for, the campaigns can still be regarded as successes because it got people to talk about them.
In 2012 PepsiCo took to the internet
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While the ‘winning bags’ were in fact edible flavors, not every submission was done in the spirt of the campaign. Many of the intended audience took the opportunity to make a joke of the situation by submitting inappropriate names and inedible flavors, often using memes that where popular at the time. Some examples include Benedict Cumberbatch, Doritos, Ped Egg Shavings, Just a Bag of Weed, and Unicorn Meat. It was these names that brought the most traffic from the intended audience, upon seeing photos of the odd bags on various social media sites, many teens went to the site to create their own. While the campaign did not go down the intended path it was, in its own right, a success. PepsiCo took the humor of the internet in stride and simply adjusted its campaign to fit the audience by censoring any curse words and allowing their audience to have their fun. As such, the company continues to have this contest yearly. Not all companies share this ideal however, McDonalds being an …show more content…
To promote this new feature they began an online campaign by the same name. Users were encouraged to use the website to create and name burger using whatever ingredient they liked. The creations would be displayed on the front page and the creators would be supplied with a QR code that allowed them to have their burger made for them. User where encouraged to share their creations on social media to help spread the word. The creations began relatively normally, but as time went by and word spread of the possibilities, they got worse. The page was a wasteland of Nazi propaganda and Harambe memes before it was finally shut down. Again it was the less conventional uses of the site that caught the attention of the intended of the consumer. Submissions like “Bag of lettuce,” which is just a stack of lettuce, and “the carbonator,” just bread, still float around numerous social media platforms. Prompting those with an odd since of humor to search out the website, which now leads to the New Zealand McDonalds website

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