Summary
Potential clients respond better to marketing that speaks directly to them. With direct mail marketing, you can use customized advertisements for different neighbourhoods, buying trends, and other characteristics to increase sales.
Understanding Direct Mail
Direct mail is a marketing strategy where a business communicates with a large number of potential clients all at once, by mailing them printed marketing materials including flyers, brochures, product catalogues, and promotional letters. The copy is tailored to appeal to specific locations and demographics to increase the chances of making sales.
Pros of Direct Mailing
• Target Specific Neighbourhoods
By carefully analysing a neighbourhood, you can determine whether it’s