Pros And Cons Of Both Side Persuasion

Improved Essays
Distinguish an attitude from a belief. Illustrate.

Beliefs are constructs we hold about the world; they give rise to related attitudes. A strong belief in protecting the environment can affect one’s attitude about a wide range of things from political candidates to spotted owls. (Mattson pg 237)

Attitude refers to the thinking, feeling, and behavioral intentions that govern our predispositions toward people, situations, and things. Attitude also has been defined as a tendency to respond in a given way. This response me be cognitive (how one thinks), affective (how one feels), or behavioral (how one behaves or intends to behave). (Mattson 2014 pg 240-241).

I’ve never really thought about the difference between an attitude and a belief. Now while nothing comes to mind of when that related to my speeches, I do live by beliefs
…show more content…
When should one especially use both-sides persuasion? Why?

Both-sides persuasion presents arguments both pro and con to the point you are making. This method of organization typically opens with the “other” side, that is, a conceding of some of the obvious arguments against (con) your position. It is a particularly good method when there is obvious antagonism or opposition toward your point of view or when the audience has been inoculated against your position. (Mattson 2014 pg 256)

It is important to have both-sides persuasion when there is opposition to your topic. That way you can engage your audience and address their concerns by use of both-sides persuasion in order to create a more credible argument. For example I once had to give a presentation that was meant to persuade the audience to not eat factory farmed meat. While my presentation had a lot of good points and facts, such as the health benefits as they usually fed the animals horrible diets, it was important to include cons as well, like the price difference. Buying organic meat from local farms is expensive, and not everyone would be able to afford it on an everyday

Related Documents

  • Improved Essays

    Section One, Intro/Offense: Jay Heinrichs points out how rhetoric is an incredibly useful skill that dates all the way back to being started by the ancient Greeks and perfected by the Romans. As time progressed in about the 19th century rhetoric increasingly became less popular and has not been a large part of education. Heinrichs would like to show to people just how important rhetoric truly is. Rhetorical arguments are all around us, as the author notices the company that makes his wrist watch uses a form of marketing called “argument from strength”, simply meaning if something works in the rough it will work in the smooth. Heinrichs leads into a vey important part of a rhetorical argument, persuasion.…

    • 1230 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Jay Heinrichs, the author of Thank You for Arguing, happens to be one of the best consultants for persuasive argument in the world serving clients ranging from NASA to the Wharton School of Business. In this book, he begins by demonstrating how key persuasion is…

    • 834 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Jay Heinrichs, an established content and editorial consultant for companies such as Southwest Airlines and NASA, has developed into a persuasion master. Studying the works of the ancient Greeks and Romans, including Aristotle and Cicero, Heinrichs has produced a rhetoric guide used by high schools and universities around the world. Thank You For Arguing, a New York Times Best Seller, is one of the top ten books assigned at Harvard. Heinrichs does a superb job of showing his readers the art of persuasion.…

    • 1382 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Sonja J. Foss and Cindy L. Griffin wrote an essay called “Beyond Persuasion: A Proposal for an Invitational Rhetoric” which focuses on a type of rhetoric that is very different from the traditional form of rhetoric in many ways. Invitational rhetoric is a kind of rhetoric where the speaker and their audience are respectful of one another, and the speaker is not trying to persuade the audience into believing what they believe. Instead the speaker tries to offer up their opinion to the audience who listens without feeling as if they have to change their viewpoint. The audience can agree or disagree because either way the speaker is not offended as long as each individual perspective is respected and looked at carefully. There are a few elements…

    • 1957 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Thank You For Arguing is a useful book that should be in continued use, for all people who want to enhance their persuasive skill, and learn valuable mechanics implementable in everyday life. Thank You For Arguing is a book that is important in teaching the art of persuasion. The book is a tool based on rhetoric that’s separated into parts to help teach one how to win an argument. These parts are: offense, defense, advanced offense, and advanced agreement. In “offense” one learns to appeal to the audience’s emotions using ethos, pathos, and logos.…

    • 821 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Art of Persuasion and Rhetoric Language Thank You For Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion by Jay Heinrichs is a compilation of tips and tricks on how to force an opponent in an argument to fall into the deception and guile of your mind and allow you to win the argument; or at least get them to see your side. The book has been published in over ten languages and reveals Heinrichs’s masterful skills of rhetorical language. To put it in another way, Thank You For Arguing explores the art of persuasion and deception, especially chapter sixteen, Know Whom to Trust, therefore Heinrichs’s book should continue to be used and analyzed.…

    • 865 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Persuasion relies on means of communication that influences beliefs, attitudes, and values. Philosophers throughout the course of history have encountered many dilemmas involving such. Galileo Galilei, an Italian philosopher is a prime example of a man who faced resistance in his act of persuasion. Considering his background, Galileo’s agenda was to argue the value of the Bible against the many discoveries of science. His pro science position, created a discrepancy amongst the people.…

    • 785 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Anyone who knows me, knows that I do tend to use persuasion a lot. Over my winter break I used lots of persuasion. Those including Logos, Ethos, and Pathos. I used those three persuasion techniques while trying to go to a party, going shopping, and when trying to go to a friend’s house. While on break I used the persuasion technique Logos.…

    • 459 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Rhetoric Analysis

    • 258 Words
    • 2 Pages

    Argument surrounds us. It plays “with [our] emotions, changes [our] attitude, talks [us] into a decision, and goads [us] to buy things” (Heinrichs 18). Rhetoric is the argument’s decoder. This section talks about the effectiveness of rhetoric on persuading the audience or adversary to agree with the speaker’s points. It is, as Heinrichs states, an “art of influence, friendship, and eloquence, of ready wit and irrefutable logic.”…

    • 258 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Over the last few months, I have read and annotated Thank You For Arguing: What Aristotle, Lincoln, and Homer Simpson can teach us about the Art of Persuasion by Jay Heinrichs. After being a journalist and publishing executive for 25 years, Heinrichs is now the professor of Rhetoric and Oratory at Middlebury College in Vermont and travels the world as a presenter and persuasion expert. Published in 12 languages and 3 editions, Thank You For Arguing is a New York Times bestseller, along with being one of the top ten books assigned at Harvard. My analysis of Thank You For Arguing made me uncover the lost art of rhetoric, the steps in creating an excellent persuasive speech, and identifying the three methods of persuasion in everyday arguments.…

    • 898 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Being able to identify these key elements of persuasion is an important skill when reading our sources because it can reflect on what you intend to write…

    • 1062 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion is a book written by author Jay Heinrichs, and the first edition was published in 2007 and soon afterward was followed by revised and updated editions containing more information and things to help one in their path to persuasion. Heinrichs was born in the year 1956 and worked 25 years as a journalist and publishing executive later on he decided to dedicate himself to the study of ancient and modern rhetoric. He is currently married to Dorothy Behlen Heinrichs and has two children who are mentioned lots of times in his book. Thank You for Arguing tries to teach us the forgotten art of persuasion through the using of ethos, pathos and logos…

    • 1193 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Persuasion In Ocean's 11

    • 1343 Words
    • 6 Pages

    When we communicate, not only do we want other people to understand the message, but also we try to affect their beliefs or actions by using persuasion. Communication always involves at least one message, transmitted by a source, via a medium, to a receiver, within a situational context (Simons, 1976). Persuasion is a way of communication to influence other people to make them to do actions, pursue goals that they would have not otherwise. It differs from other ways to influence for three reasons: (1) it does not imply the use of force, but makes an appeal to the person’s free choices; (2) it claims that the goal or action proposed by the persuader is in the interest of the person being persuaded, and (3) it aims at influencing through communication…

    • 1343 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Not every audience member will take what is said as complete truth. In turn the effectiveness of the persuasion could ultimately fail. I say this because of the advancement in technology. If the listener is not sure what to do in a situation they may look to the internet to find out what others in similar situations have done. Or maybe there needs more convincing because the beliefs that the listener previously had where been embedded.…

    • 2020 Words
    • 8 Pages
    Improved Essays