Beliefs are constructs we hold about the world; they give rise to related attitudes. A strong belief in protecting the environment can affect one’s attitude about a wide range of things from political candidates to spotted owls. (Mattson pg 237)
Attitude refers to the thinking, feeling, and behavioral intentions that govern our predispositions toward people, situations, and things. Attitude also has been defined as a tendency to respond in a given way. This response me be cognitive (how one thinks), affective (how one feels), or behavioral (how one behaves or intends to behave). (Mattson 2014 pg 240-241).
I’ve never really thought about the difference between an attitude and a belief. Now while nothing comes to mind of when that related to my speeches, I do live by beliefs …show more content…
When should one especially use both-sides persuasion? Why?
Both-sides persuasion presents arguments both pro and con to the point you are making. This method of organization typically opens with the “other” side, that is, a conceding of some of the obvious arguments against (con) your position. It is a particularly good method when there is obvious antagonism or opposition toward your point of view or when the audience has been inoculated against your position. (Mattson 2014 pg 256)
It is important to have both-sides persuasion when there is opposition to your topic. That way you can engage your audience and address their concerns by use of both-sides persuasion in order to create a more credible argument. For example I once had to give a presentation that was meant to persuade the audience to not eat factory farmed meat. While my presentation had a lot of good points and facts, such as the health benefits as they usually fed the animals horrible diets, it was important to include cons as well, like the price difference. Buying organic meat from local farms is expensive, and not everyone would be able to afford it on an everyday