Essay on Proposed Frequent Shopper Rewards Program
December 21, 2014
In Figure 1, we have a basic example of the data being processed through our reward point’s program database. First we have qualifying purchases that determine what points from purchases are rewarded in the transaction. Then we have a designated purchase behavior section that will determine what the customer mostly likes in their purchases and what they mostly buy. Total allocated points are information of points gathered from the customer’s purchases and the total amount available in their rewards history. Preferred purchases is also their purchase behavior but a little more in-depth of what the customers like and are …show more content…
Kudler Fine Foods is a large food store based in California and has three different locations. The store has been working on maximizing its profits for the last few years. It remained a competitor and successful food store with millions of customers. The secret behind it success was: * Providing quality product * Fair and appropriate price and * Good customer service
Recently the store is working on expanding its locations by opening new brunches. However, to handle its fast growing customer, and to stay dominant on the market the Kudler Fine Food needs to update its hardware and software or it needs to introduce new hardware and software that helps accelerate the business’s success.
The implementation of a frequent shopper