Proposal Research of Minimun Wage Essay

2372 Words Jun 2nd, 2011 10 Pages
RESEARCH PROPOSAL TO NEW APPROACH FOR EXTRA INCOME
Submitted to

Andy Smith
Advertising Department Supervisor
Thomas Advertisements Company

Prepare by
Jason Vu
Advertising Associate
Thomas Advertisements Company

March 24, 2010

THOMAS ADVERTISEMENTS COMPANY
MEMORANDUM

To : Andy Smith, Advertising Department Supervisor
From : Jason Vu, Advertising Associate
Date : March 24, 2010
Re : New Approach for Extra Income
As a consequence of the recent increase in minimum wages, there is an increase in the discretionary income of our current advertising base. People with more money tend to spend more. Our current advertising approach does not take this into consideration. This is a proposal to modify the approach in our
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Thank you for your time and considerations.

EXECUTIVE SUMMARY The recent increase in minimum wages results in an increase in the discretionary income of our current advertising base. If the existing advertisement consumers can be encouraged to spend their extra income, the demand of our current advertising base can be shifted toward more upscale products. The implication of this is an expanded set of ads buyers and potential profits from them. This project is a market study in potential new products in which ads targeted for the new minimum wage consumers segment can be created.
The scope of the project is finding the total incomes of the current advertising base (ads consumers). This figure approximates the current market demand and enables a determination of potential new products in which demand can be created via advertisements. The result of this project will be used in devising a strategy to create and capture new demand. Included in the report are implementation technique, time and cost overview, and evaluation criteria

TABLE OF CONTENTS

MEMORANDUM………………………………………………………………………………ii
SUMMARY EXECUTIVE……………………………………………………………………..iii I. BACKGROUND INFORMATION II. STATEMENT OF NEED III. PROJECT DESCRIPTION A. Higher minimum wage affect 1. Poverty class 2. Small business 3. Unemployment. B. Statement of Objective C. Techniques D. Budget E.

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