The Importance Of Proposals In Business Writing

As many college undergraduates prepare to enter the business world, one business writing genre that an individual is sure to encounter regardless of their major is a proposal. Whether the job is to introduce an innovative business strategy, offer unique ideas, or promote an exciting new project, a proposal is an effective tool that allows the writer to present appealing information to their audience in an appropriate manner. In order to compose a persuasive proposal, however, it is first essential that the writer is aware of the features of this particular genre, and more specifically, how their style of speech can affect the overall outcome. While executing all these necessary characteristics of the proposal, it is also key to always have …show more content…
Like many business genres, the most appropriate place to begin an external proposal is with the date of sending followed by the sender’s information, such as name and address. Next, one would provide the recipient 's name, professional title, and their organization address. When composing internal proposals, however, sender and recipient information is not typically needed and the author can simply begin the document as they would commonly start a memo (“Date:”, “To:”, “From:”, “Re:”, and “Cc:” if …show more content…
With this being said, it is imperative that the writer chooses the best style of writing at the appropriate sections of the document. For example, a writer might find it most suitable to use plain style writing in the current situation section or project plan section. By utilizing the appropriate diction in these important sections to the proposal, the writer is able to get straight to the point without wasting the audience’s time with long, overstated descriptions. In other sections of a proposal, however, a writer may find it more appropriate to utilize a persuasive style of writing. For instance, when composing the costs and benefits section in a proposal, it would be most beneficial for the writer to carefully choose words that may help sway the audience’s decision in the writer’s