Propertyfox Case Study

Improved Essays
SUBHEAD: Crispin Inglis and Ashley James have known each other for as long as PropertyFox has been in existence and have formed a strong team over the years. Together, they help their customers save money when selling their real estate, by charging as little as 1.5% commission on each property sold.
PULL QUOTE: “The inspiration came from seeing the inefficiencies of the current system and the costs involved in selling ones most valuable asset, their home. This gave rise to the passion behind PropertyFox.”
OR
“Everybody always says, ‘property is a great investment,’ but when you strip away the fees, peripheral costs and time involved with buying and selling a home, it becomes incredibly difficult to get a good return on your ‘great investment’.”
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PropertyFox completely redesigned the model to embrace where the world has progressed in respect to technological advancements. Rather than to emulate the traditional structure of having a single agent looking after every facet of the sales process. We have adopted a team approach where each individual team can focus on elements of the process that they are specifically skilled in whether it be marketing, valuations or negotiations. In doing so, our clients are now able to experience the highest level of service at every turn. By also embracing tech, we are able to offer our service not only to specific neighbourhoods but to all …show more content…
Inglis: Growing as quickly as we have. We could never have imagined that we would have had such an enthusiastic reception from the South African real estate community.
James: Keeping up with growth.
What are your thoughts on South Africa’s real estate industry?
Inglis: “The South African real estate industry is a tremendously exciting and potentially lucrative one for property owners and investors. Our dream is simply to make it possible for more South Africans to be able to participate in it by reducing transactional fees involved in buying and selling homes.” What does the future hold for the company?
Inglis: “We hope to grow into the way to buy and sell property in South Africa and beyond.”
What does productivity mean to you?
Inglis: “Productivity to me is using ones energies and learnings efficiently.”
Key approach to maximising productivity?
Inglis: “Have an idea of where you want to end up, then do some research and reading so you have an idea of the ways and means to achieve your goal, and then go for it!”
James: “Always educate yourself on the market, think outside the box and surround yourself with positive people that will keep your mind-set strong.”
What is your most productive

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