Proper Methods For Data Collection Essay

1116 Words Apr 14th, 2016 null Page
To adopt proper methods for data collection would be crucial. In this research, the primary data will be collected. Accompanying with participant observation and questionnaire with open questions will be use in the research of how customers’ feelings about using tablets in the service and aim to provide an explanation on the how using tables in the service in the marketing effect customers’ satisfaction. Observation is important in order to observe what people’s action in the shop when tablets are used in the service. Observation can examine how people in natural setting or situations. Participant observation "combines participation in the lives of the people being studied with maintenance of a professional distance that allows adequate observation and recording of data" (Fetterman, 1998, pp. 34-35). To study about the relationship between tablets be used and customers’ satisfaction, participant observation might be a good choice. Participant observation focuses on person’s role as participant in the natural situation he or she observes. So participant would be closer to customers, and may have got more information. Observation normally records action in real time, and could have rich data. These are the strengths of participant observation. The main criticisms of participant observation are that the information be held may not be accurate since it is observation, there’s no exact measurement. Also, as a research technic, participant observation is unsystematic. It may bring…

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