Propel Insurance And Brown Insurance Case Summary

Both Propel Insurance and Brown & Brown Insurance is always the first choice that comes to mind when speaking of the best insurance intermediaries. Therefore, Brown & Brown is known to be Propel’s largest business competitor in their field of industry. An identical endorsement for both companies is to emphasized on valuing their customer’s satisfaction and wisely choose the best firms that qualified for their customer’s concern. Other than that, the two companies have a very extensive different marketing strategy that represent their uniqueness and prove their company’s success. Brown & Brown Insurance marketing strategy is decentralized and allows the local level to make their own decisions. They respect and appreciate their teammate differentiations …show more content…
More than 250 agencies have joined Brown & Brown likewise many relationships formed with acquisitions are from the company’s development in the past 75 years. This strategy allows them to increase their marketing opportunities and improve their relationship with insurance career that wants to make service and product nationally. Finally, they generally involve a combination of activities that include both traditional and new media, direct and indirect sales to their marketing. For instance, they are using local Facebook, LinkedIn, YouTube, etc. to expand their market. On the other hand, Propel Insurance Marketing strategy targeted mainly on major business and business owner as mentioned previously. 90% were focused on business-related insurance, while only 10% focused on individual and private insurance. Propel provide the lesser range of insurance product and service compare to Brown & Brown Insurance because they are emphasizing on clients they desire to cover with obvious goals to receive the best return on investments, that could narrow down their range of