Propaganda by Edward L Bernays Essay

34078 Words Feb 20th, 2011 137 Pages
PROPAGANDA
By EDWARD L. BERNAYS

1928

CONTENTS
I. II. III. IV. V. VI. VII. VIII. IX. X. XI. ORGANIZING CHAOS .................................................. THE NEW PROPAGANDA ............................................ THE NEW PROPAGANDISTS .... 9 19 32 47 62

THE PSYCHOLOGY OF PUBLIC RELATIONS BUSINESS AND THE PUBLIC ....

PROPAGANDA AND POLITICAL LEADERSHIP 92 WOMEN'S ACTIVITIES
AND

PROPAGANDA . . .

115 121 135 141 150

PROPAGANDA FOR EDUCATION PROPAGANDA IN SOCIAL SERVICE .

ART AND SCIENCE ..................................................... THE MECHANICS OF PROPAGANDA . .

CHAPTER I
ORGANIZING CHAOS

THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an
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Ideas and phrases can now be given an effectiveness greater than the effectiveness of any personality and stronger than any sectional interest. The common design can be documented and sustained against perversion and betrayal. It can be elaborated and developed steadily and widely without personal, local and sectional misunderstanding." What Mr. Wells says of political processes is equally true of commercial and social processes and all manifestations of mass activity. The groupings and affiliations of society to-day are no longer subject to "local and sectional" limitations. When the Constitution was adopted, the unit of organization was the village community, which produced the greater part of its own necessary commodities and generated its group ideas and opinions by personal contact and discussion directly among its citizens. But to-day, because ideas can be instantaneously transmitted to any distance and to any number of people, this geographical integration has been supplemented by many other kinds of grouping, so that persons having the same ideas and interests may be

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