Propaganda Used In Modern Day

Propaganda has been used all over the world in not only the past, but also in modern time. Propaganda is defined as information, especially of a biased or misleading nature, that is used to promote or publicize a particular political cause or point of view. Although these methods were used religiously in the past, propaganda in the modern day are usually called advertisements, that are used to promote one’s product. The propaganda poster back in World War 1, is a picture set in America, symbolizing Germans as inhuman beasts that only want to destroy. On the other hand, the advertisement in modern day is a promotion picture for duracell, a battery selling company. This picture symbolizes the power of how a duracell battery will supposedly “never die”, as mentioned in the picture …show more content…
The German beast is drawn in such a disturbing and ugly way that American soldiers will feel obliged to protect their country as well as women from them. There is also printed in bold letters “Destroy This Brute”, which gives men the feeling to want to enlist in order to kill the Germans, as they are represented as monsters. The advertisement for duracell also shows dark colours and tones and a scared little girl. The elements of this advertisement may be similar with the propaganda in world war 1, but the purpose is very different. Although the little girl is portrayed as frightened of the doll that will not die, since this is for a product, it has an effect to convince viewers to want to buy the product. The persuasive tactics used in the propaganda poster were tactics that targeted the men’s sense of justice, which will persuade them to fight for the honour of their country and women. The persuasive tactics used in the advertisement are to impress buyers with the long durability of their product, by showing how these batteries can last for a very long