The illustrator first grabs our attention by using devices such as the transfer technique. He uses the girl’s personal appearance and situation to make us feel guilty. (Cross 213) In the illustration the young girl stood there in the filthy, high waters, gazing out at all of the “likers”, as if she looking for hope or for someone to step up and do something to help her. Her dark wavy hair hung at her shoulder and her oversized tattered clothing were engulfed in the water. This all contributes to the development of empathy that the audience creates while viewing this ad. The environment is used to show us that these people are living in poverty. I also recognized the use of another propaganda device- “faulty cause and effect”, being used in the illustration. He makes us believe that these people are still in their position because of people not trying to help them. (Cross …show more content…
Maybe the audience should feel guilty and accused because the average person is on Facebook for several hours a day and does not do anything to help the individuals pictured. As of May 2015 statistics showed that every 60 seconds on Facebook, 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.(Zephoria) We as young adults know how prevalent Facebook is to our youth and more so our adults. You see it every single day- kids with medical problems, people asking for donations, children living in poverty, but what do people do about it? They do nothing. The accused viewer will simply like the photos and occasionally may type encouraging words, but what the illustrator wants the audience to realize is that it isn’t helping and these people are still suffering. There are a lot of people on Facebook that only post or like things because they want to give others the impression that they have a heart, or they just see a photo that may strike certain feelings in them and they will like the photo out of guilt. It is apparent that the audience targeted in this ad actually don’t go the extra mile to make sure children around the world living in poverty aren’t starving, have clothes that fit them and are fit for the weather conditions, or even by making an effort to make sure that they are able to receive he education that they will