Propaganda Techniques Used In George Orwell's Animal Farm

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In the novel Animal Farm, written by George Orwell, the pigs use various propaganda techniques to control the animals under a totalitarian state. The main pig that publicizes these different uses of propaganda is Squealer. Squealer has a special aptitude for stating issues in a convincing manner, which allows him to easily manipulate the ignorant animals. When the animals try to protest the fault of Snowball, Squealer asks, “Surely, comrades, you do not want Jones back?” (Orwell 70). Squealer threatens the animals by saying that Jones would come back if the animals go against the pigs. By exploiting the animal’s tremendous fear of Jones, his persuasive words prevent the animals from questioning and rebelling against the pigs. Squealer utilizes

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