Propaganda In Advertising

Propaganda has the power to manipulate or influence an audience. Everywhere a person may turn there is an ad about something that can appeal to the consumer. Advertisements tend to use sexualization or provocative images that allows viewers take a second look. Looking at certain ads can have an impactful message. Every time an ad is displayed its meant to cause different emotions to either make the consumer buy their product or influence to think a certain way for example changing to a healthier lifestyle. There are many controversial advertisements that makes a consumer take a second look and think of the products their buying. Ads can be so effective that it could change the way a person lives. The advertisement that I chose is a women …show more content…
I think that the designer’s wanted the ad make consumer feel different kinds of emotions when seeing the ad and think twice about a product they buy everyday. The point the designer was trying to get across was on animal cruelty. Many people are aware about the harsh reality of animal testing. However not many realize the full extent that the animal has to suffer to get a product to be passed by the Food and Drug Administration (FDA). Usually the animals are in very small confined spaces with as little human contact possible. Each animal being tested on has to go through different painful procedures, some get burned, paralyzed, blinded, or poisoned. According to People for the Ethical Treatment of Animals (PETA) when monkeys are put in to small spaces they show sign of physiological disturbance like frantic pacing, spinning, and rocking. When an animal is being tested on they are not under any sedatives they feel the pain, every hair torn from their body, every drop that feels like acid leaving devastating and permanent …show more content…
This advertisement had very few words but the image caused such an impact, that it was clear what the intended message was and what kind of emotion it wanted the consumer to feel. The message that the designer wanted to get across was to show the suffering that animals endure for the leisure of peoples personal lives. When there is an advertisement like this one it makes a person almost cringe to realize what the ad is about. The ad gives consumer’s culture an idea of what the standard of beauty really means. This ad is meant for all the consumers and viewers to stop and think of the products they buy