Essay about Propaganda At Its Finest?

832 Words Sep 28th, 2015 4 Pages
Propaganda at its finest
Has there been a day when you haven’t watched an advertisement? Advertisements are everywhere television, magazines, radio, newspaper, billboard, bus stops, and many other places. We are constantly surrounded by advertisements. Most of them are trying to persuade you into buying their products. William Lutz article “With these words I can sell you anything” and Donna Woolfolk Cross article “Propaganda: How not to be bamboozled” helped me understand this advertisement techniques in a better way. I found an ad for lip clear lysine, the advertisement successfully shows the manipulating words “helping”, “relieves” and the promise that it will quickly eliminate cold sores. As well as the propaganda like glittering generalities.
Advertisements are written to persuade you in many ways. Lutz in his article describes many weasel words. One of the biggest one commonly used by advertisers is the word “help”. When I was analyzing the lip clear lysine ad, the advertiser used the word “help” to mislead the consumer into buying the product. “Help only means to aid or assist, nothing more. It does not mean to conquer, stop, eliminate, end, solve, heal, cure, or anything else” (63). Advertisers use this words to mislead the consumer by claiming for a product which they are not actually making the claim of. The ad states that it will help you clear up your cold sore in half a time that basically means that it will aid. It is not going to cure it. Particularly in half…

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