Propaganda at its finest
Has there been a day when you haven’t watched an advertisement? Advertisements are everywhere television, magazines, radio, newspaper, billboard, bus stops, and many other places. We are constantly surrounded by advertisements. Most of them are trying to persuade you into buying their products. William Lutz article “With these words I can sell you anything” and Donna Woolfolk Cross article “Propaganda: How not to be bamboozled” helped me understand this advertisement techniques in a better way. I found an ad for lip clear lysine, the advertisement successfully shows the manipulating words “helping”, “relieves” and the promise that it will quickly eliminate cold sores. As well as the propaganda like glittering generalities. …show more content…
It is used to mislead the consumer. “Relieve only means to ease, elevate, mitigate, not to stop, and, or cure” (Lutz 64). When in the Ad it says that “lip clear lysine quickly relieves tingling and burning” (Lysine). It just claims that it is going to make it less painful, it is not going to completely cure your cold sores. I was that person that if it was me, I would look at the advertisement and buy the product just because they used the words like “it will help relieve” and one that doesn’t have those words would not get sold. But, the article helped me alert from these advertisements that the language of doublespeak and many misleading words is often used in advertisement so you should always think two times before you buy the product. So I think you can argue both ways reading the advertisement with the grain and against the grain because advertisement are written the way that sometimes they will make you think both …show more content…
In the lip clear lysine ad they wrote about a promise to quickly eliminate the cold sore. By saying that they are not promising you anything. They are just saying that it would work better than the lip service they are also offering. So advertisement uses these words to get consumers attention in buying their product. They will show their product in a best possible way out there. But when you are going to buy a product you also need to recognize the doublespeak of advertising. As well as, think about what they are trying to say is what they actually mean or
Has there been a day when you haven’t watched an advertisement? Advertisements are everywhere television, magazines, radio, newspaper, billboard, bus stops, and many other places. We are constantly surrounded by advertisements. Most of them are trying to persuade you into buying their products. William Lutz article “With these words I can sell you anything” and Donna Woolfolk Cross article “Propaganda: How not to be bamboozled” helped me understand this advertisement techniques in a better way. I found an ad for lip clear lysine, the advertisement successfully shows the manipulating words “helping”, “relieves” and the promise that it will quickly eliminate cold sores. As well as the propaganda like glittering generalities. …show more content…
It is used to mislead the consumer. “Relieve only means to ease, elevate, mitigate, not to stop, and, or cure” (Lutz 64). When in the Ad it says that “lip clear lysine quickly relieves tingling and burning” (Lysine). It just claims that it is going to make it less painful, it is not going to completely cure your cold sores. I was that person that if it was me, I would look at the advertisement and buy the product just because they used the words like “it will help relieve” and one that doesn’t have those words would not get sold. But, the article helped me alert from these advertisements that the language of doublespeak and many misleading words is often used in advertisement so you should always think two times before you buy the product. So I think you can argue both ways reading the advertisement with the grain and against the grain because advertisement are written the way that sometimes they will make you think both …show more content…
In the lip clear lysine ad they wrote about a promise to quickly eliminate the cold sore. By saying that they are not promising you anything. They are just saying that it would work better than the lip service they are also offering. So advertisement uses these words to get consumers attention in buying their product. They will show their product in a best possible way out there. But when you are going to buy a product you also need to recognize the doublespeak of advertising. As well as, think about what they are trying to say is what they actually mean or