Propaganda In Brave New World

Propaganda is used all over the world, it is a way of spreading word to promote a cause. It is frequently used to sell a belief system and is ideological. In "Brave New World," the World State uses propaganda to equalize the society no matter the consequence. On the other hand, the Nazi party used it to acquire and maintain power, they also used it to implement Nazi policies. Many different techniques of propaganda are used by these two "worlds," but there are three major techniques used in both; Bandwagon, Name Calling and Glittering Generalities. The Bandwagon technique is used to encourage people to think or act a certain way, simply because others are doing so. In the World State, there exists many hypnopaedic proverbs. One of which, portrays the bandwagon technique: This proverb proclaims that monogamous relationships do not exist in the World State; everyone is able to obtain relations with everyone, involving absolutely no exclusivity. It repeats "everyone" twice, which gives an impression …show more content…
The Nazis were very creative when using this propaganda technique. Creative, to the point where they made up new words, Their goal was to transform the word "Jew" into a derogatory term itself (Luster). Jews were frequently portrayed plotting to trigger war in Nazi propaganda. In a creative piece captioned a stereotyped Jew plans to control the Allied forces in the background represented by the British, American, and Soviet flags . In the same way the Nazis associate a rather large nose and a malicious look with a Jew, the World State associates filthiness and uncivilized with a "savage." Clearly they are both very discriminating groups of people. It is evident that the Name Calling technique is used more explicitly and disrespectfully by the Nazis. Nothing is sugar-coated, they attack and insult their enemies