NASCAR is a favorite activity sport for many people. Most races are ran on Saturday nights or Sunday mornings.
At those particular times, you cannot pry an avid fan from the TV. These fans are mostly loyal to their one favorite driver and will not cross that driver. Fans support their driver by encouragement in their driving ability but they also support their favorite driver by purchasing the products that sponsor that favorite driver.
An article written in 2004, references the ease of going to one place to shop for NASCAR merchandise. This was an amazing idea. All too often fans were limited to their purchase power. Specialty shops or the actual race was pretty much the only places that a consumer could make those coveted purchases. The internet wasn’t really the huge purchasing machine that it is now and it was pretty difficult to purchase products for unknown names in racing. …show more content…
NASCAR has always wanted to promote the products that promote the driver. NASCAR as with any organization has undergone some growing pains. NASCAR fans are loyal. They are usually blue-collar workers just trying to make a good living for their families. These fans also have little money for superfluous spending. When they make a purchase, it means something to this consumer base. Continuing to keep fans happy and relate to their spending patterns will insulate NASCAR against an economic
At those particular times, you cannot pry an avid fan from the TV. These fans are mostly loyal to their one favorite driver and will not cross that driver. Fans support their driver by encouragement in their driving ability but they also support their favorite driver by purchasing the products that sponsor that favorite driver.
An article written in 2004, references the ease of going to one place to shop for NASCAR merchandise. This was an amazing idea. All too often fans were limited to their purchase power. Specialty shops or the actual race was pretty much the only places that a consumer could make those coveted purchases. The internet wasn’t really the huge purchasing machine that it is now and it was pretty difficult to purchase products for unknown names in racing. …show more content…
NASCAR has always wanted to promote the products that promote the driver. NASCAR as with any organization has undergone some growing pains. NASCAR fans are loyal. They are usually blue-collar workers just trying to make a good living for their families. These fans also have little money for superfluous spending. When they make a purchase, it means something to this consumer base. Continuing to keep fans happy and relate to their spending patterns will insulate NASCAR against an economic