NBCUniversal uses Project Symphony to help promote their properties. Their properties consist of television networks, movies, parks, and resorts. Project Symphony was the company’s way to promote synergy. Synergy is when every asset is working together to reach a shared goal. This does not mean that each contributor acts individual, however each piece compliments the other piece of the puzzle. Burke wanted all the company’s assets to work together and not as individuals to reform their culture.
I was very surprised about how large NBCUniversal is with all their divisions. I assumed that their cable network division was large however I was unaware that the film, parks and resort division was just as substantial. This information has given …show more content…
First, secret 3, “Everything from the margin moves to the center” (Module 1, Lecture 4) Which means that Burke wanted to use all their assets to accomplish a common goal even if it meant letting other divisions of the company using empty studios. For example, what is ours is also yours type of attitude. Second, secret 2, “There are no mainstream media” (Module 1, Lecture 4) Burke wanted to make sure that he utilized all his channels down to the last park and resort to accommodate priority gold, silver and bronze goals. This means even media that isn’t consider mainstream ends up becoming …show more content…
Television and movies are big ticket items and can be used to reach a larger scale of audiences that can me used to promote other properties. I would select Sunday Night Football, The Big Bang Theory, The Voice and any of the films being released. I chose Sunday Night Football and The Voice because not only are you reaching a large age bracket, but there is usually lots of social media traffic in relation to the results of those two shows. The Big Bang Theory is a show that is very popular that appeals to all ages. In addition, it appeals to the audiences who can relate to Penny and those who can relate to being a little geeky. The other perspective is that we can use Sunday Night Football and The Voice to promote movies or other shows on our networks. In the case study in 2012 and 2014, the Project Symphony gold priorities focused on the Olympics and movies. (p. 7) This is why I believe NBCUniversal focusses more on popular sporting events and
I was very surprised about how large NBCUniversal is with all their divisions. I assumed that their cable network division was large however I was unaware that the film, parks and resort division was just as substantial. This information has given …show more content…
First, secret 3, “Everything from the margin moves to the center” (Module 1, Lecture 4) Which means that Burke wanted to use all their assets to accomplish a common goal even if it meant letting other divisions of the company using empty studios. For example, what is ours is also yours type of attitude. Second, secret 2, “There are no mainstream media” (Module 1, Lecture 4) Burke wanted to make sure that he utilized all his channels down to the last park and resort to accommodate priority gold, silver and bronze goals. This means even media that isn’t consider mainstream ends up becoming …show more content…
Television and movies are big ticket items and can be used to reach a larger scale of audiences that can me used to promote other properties. I would select Sunday Night Football, The Big Bang Theory, The Voice and any of the films being released. I chose Sunday Night Football and The Voice because not only are you reaching a large age bracket, but there is usually lots of social media traffic in relation to the results of those two shows. The Big Bang Theory is a show that is very popular that appeals to all ages. In addition, it appeals to the audiences who can relate to Penny and those who can relate to being a little geeky. The other perspective is that we can use Sunday Night Football and The Voice to promote movies or other shows on our networks. In the case study in 2012 and 2014, the Project Symphony gold priorities focused on the Olympics and movies. (p. 7) This is why I believe NBCUniversal focusses more on popular sporting events and