Project Report Essay

1619 Words Aug 29th, 2013 7 Pages
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Marketing Plan For LAJIJ Food (Pvt). Ltd. [pic]
Prepared For:
Prof. Dr. Serajul Hoque
Director, MBA Program
Convener, Admission Committee

Prepare By:
Abu Obayed M Sharifullah
ID# 11-3-14-0078

A C K N O L E D G E M E N T

Firstly, I would like to give thanks to our instructor Prof. Dr. Serajul Hoque– who gave me the concept to make an assignment on “Marketing Plan”. While making the report, I have learned many new terms, related with the subject. He was always helpful towards me to meet my confusion related to this project. I am also thankful to “LAJIJ Food (Pvt) Ltd” as they have made their web sites with lots of information, which also helped me
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Objectives
Company’s objectives are below: -
1. They aim to achieve a market share of 65% their existing markets.
2. They aim to achieve sales growth of 20% per annum with their existing products. Tactics
They will use widespread distribution via our country supermarkets and UK, Middle East supermarkets to increase sales and existing products and introduce new products.

Aim
Generate employment and earn dignity and self-respect for their competitors.

Organizational Structure
The management comprised of a group of senior and mid level experienced
Professionals qualification in the respective fields. Executive and junior officers with adequate experience and qualification in the respective functional areas assist the senior management pool.

Products
The product categories are…
Bakery Items
• Plain Bread
• Plain Bread(Sugar Free)
• Cake
• Fruit Cake
• Chocolate Cake

Situation Analysis
Industry Scope
LAJIJ Foods only consider their competitor only that company who produces the similar products. Company always tries to reduce its products price then others. The figure is given bellow

|Company Names |Price |
|LAJIJ |28 |

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