Essay about Project Report

4954 Words Jun 13th, 2015 20 Pages
Table of Contents Certificate 2 Acknowledgment 3 Executive Summary 6 Chapter 1: Introduction 7 Eyewear industry in India 7 Chapter2: Literature Review 9 Objectives 12 Chapter 3: Research Methodology 14 Research Design 14 Chapter 4: Results and Analysis 15 Chapter 5: Conclusion and Suggestions 24 Conclusion 24 Suggestions 25 Limitations 26 Annexure 27 About Vision Spring 27 References 32 Questionnaire 34

List of figures
Figure 1 Gender distribution of the respondents…………………………. 17
Figure 2 Age of the Respondents……….………………………….……… 18
Figure 3 Pair of eyeglasses people own………………………………..…. 19
Figure 4.Number of retailer customers shopped around…...................... 19
Figure 5
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To sustain a competitive advantage, the existing players will need to improve customer experience and satisfaction. Customer loyalty is very important in this industry.
Key factors which consumers considers while buying eyewear were analysed. After researching I found that the eyewear industry is likely to expand in coming years since consumers are now also buying eyewear as a fashion accessory and also because of multiple eyewear ownership among users.
As per my recommendation focus should be more on the quality of product and services rather than just selling, because word of mouth marketing plays a major role in this industry. Also, in my view the influence of the optometrist on the customer is high so Vision Spring should have optometrists which are good in both eye testing/analysis as well as in selling the right products.
Chapter 1: Introduction
Eyewear industry in India
According to a study by The Associated Chambers of Commerce and Industry of India (ASSOCHAM), the total value of the Indian eyewear market (including contact lenses, intraocular lenses, lens cleaning solutions, spectacle lenses, frames and sunglasses) is estimated to be worth as much as US$7.2 billion by 2015.
An estimated 450 million people in India need vision correction, but the actual number of those who use optical lenses is less than 25 percent of that. The shockingly high number of people with untreated vision-correction requirements speaks

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