Project Report on Dabur Company Essay

7857 Words Sep 20th, 2013 32 Pages
SUMMER PROJECT REPORT
ON
FINANCIAL MODELING OF DABUR
Under the guidance of
Mr.DheerajVaidya, Director
Corporate Bridge Consultancy Pvt. Ltd.
In partial fulfilment of the requirements
For the award of
MASTER IN MANAGEMENT STUDIES(MMS)
(Affiliated to university of Mumbai)

VIVEKANAND EDUCATION SOCIETY’S INSTITUTE
OF STUDIES AND RESEARCH
CHEMBUR, MUMBAI

Submitted by
Sumit B. Agrawal
ROLL NO: 01

MMS
2012-2014

Declaration By Candidate

I wish to state that the work embodied in this project titled “Financial Modeling Of Dabur” forms my own contribution to management carried out at Vivekanand Education Society’s Institute Of Management Studies & Research Chembur, Mumbaiunder the guidance of Mr.DheerajVaidya,
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Industry Overview
The Indian FMCG sector is the fourth largest in the Indian economy and has a market size of $13.1 billion. This industry primarily includes the production, distribution and marketing of consumer packaged goods, that is those categories of products which are consumed at regular intervals. The sector is growing at rapid pace with well-established distribution networks and intense competition between the organized and unorganized segments. It has a strong and competitive MNC presence across the entire value chain. The FMCG’s promising market includes middle class and the rural segments of the Indian population, and give brand makers the opportunity to convert them to branded products. It includes food and beverage, personal care, pharmaceuticals, plastic goods, paper and stationery and household products etc.

India, Asia’s third largest economy, saw urban consumers spend less in calendar year 2012 due to high inflation, muted salary hikes, and slowing economic growth that affected both real wages and sentiment. During 2012, the overall slowdown in the economy has begun to affect the FMCG sector with companies posting deceleration in volume growth in the recent quarterly results. Discretionary spending has been hit severely due to the ongoing slowdown. The prevailing high inflation level is also a cause of concern for the sector. The trends seen in 2012 are likely to accelerate in 2013. Growth will come from

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