Project Report on Market Segmentation Essay

4377 Words Oct 19th, 2012 18 Pages
PROJECT REPORT
ON
MARKET SEGMENTATION

LIST OF CONTENTS SL NO | TITLE | PAGENO | I. | INTRODUCTION | 5-8 | II. | LITERATURE REVIEW | 9-15 | III. | RESEARCH METHODOLOGY | 16-19 | IV. | ANALYSIS | 20-31 | V. | FINDINGS | 32-33 | VI. | SUGGESTIONS | 34 | VII. | CONCLUSION | 35-36 | VIII. | BIBLIOGRAPHY | 37 | IX. | APPENDIX | 38-43 |

CHAPTER-1

INTRODUCTION

Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers.
The marketing concept calls for understanding customers and satisfying their needs better than the competition. But different
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per day | Cattle feed manufacturing Capacity: | 2640 Mts per day |

Sales Turnover | Rs (million) | US $ (in million) | 1994-95 | 11140 | 355 | 1995-96 | 13790 | 400 | 1996-97 | 15540 | 450 | 1997-98 | 18840 | 455 | 1998-99 | 22192 | 493 | 1999-00 | 22185 | 493 | 2000-01 | 22588 | 500 | 2001-02 | 23365 | 500 | 2002-03 | 27457 | 575 | 2003-04 | 28941 | 616 | 2004-05 | 29225 | 672 | 2005-06 | 37736 | 850 | 2006-07 | 42778 | 1050 | |

CHAPTER-2

LITERATURE REVIEW
REQUIREMENTS OF MARKET SEGMENTS
In addition to having different needs, for segments to be practical they should be evaluated against the following criteria: * Identifiable: the differentiating attributes of the segments must be measurable so that they can be identified. * Accessible: the segments must be reachable through communication and distribution channels. * Substantial: the segments should be sufficiently large to justify the resources required to target them. * Unique needs: to justify separate offerings, the segments must respond differently to the different marketing mixes. * Durable: the segments should be relatively stable to minimize the cost of frequent changes.

MARKET SEGMENTATION

Bases for Segmentation in Consumer

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