Essay on Project on Retail Banking

7285 Words Nov 10th, 2012 30 Pages
1 Introduction
Retail banking is quite broad in nature - it refers to the dealing of commercial banks with individual customers, both on liabilities and assets sides of the balance sheet. Fixed, current / savings accounts on the liabilities side; and mortgages, loans (e.g., personal, housing, auto, and educational) on the assets side, are the more important of the products offered by banks. Related ancillary services include credit cards, or depository services. Today’s retail banking sector is characterized by three basic characteristics: * Multiple products (deposits, credit cards, insurance, investments and securities) * Multiple channels of distribution (call centre, branch, Internet and kiosk) * Multiple customer groups
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As the growth story gets unfolded in India, retail banking is going to emerge a major driver. The major policy issues relevant to retail banking are financial capability, consumer protection, regulation and responsible lending.

In this report, our basic aim is to focus on the following aspects:

1. To study the retail banking scenario in India. 2. To study the various challenges and opportunities of retail banking in India. 3. To suggest certain measures for the future growth of retail banking in India.

2 Retail banking in India

Retail banking in India is not a new phenomenon. It has always been prevalent in India in various forms. For the last few years it has become synonymous with mainstream banking for many banks. The typical products offered in the Indian retail banking segment are housing loans, consumption loans for purchase of durables, auto loans, credit cards and educational loans. The loans are marketed under attractive brand names to differentiate the products offered by different banks. As the Report on Trend and Progress of India, 2003-04 has shown that the loan values of these retail lending typically range between Rs.20, 000 to Rs.100 lakh. The loans are generally for duration of five to seven years with housing loans granted for a longer duration of 15 years card is another rapidly growing sub-segment of this product group.

While new generation private sector banks have been able to create a niche in this regard, the

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