Profiles of Ford Motor Company and Toyota Company Essay

4250 Words Feb 6th, 2011 17 Pages
Research on TOYOTA MOTOR CORPORARION and the FORD MOTOR COMPANY

• Describe and critically analyze the supply chain management practices employed by both of these companies. • Are they involved in strategic alliances with major trading partners? If so, how and for what purpose? • What strategies do they apply to procurement and outsourcing? • What challenges and risks do they face internationally? How does each attempt to overcome these challenges? • Compare how these organizations are incorporating sustainable(green) strategies in their supply chains? • Does either or both of these companies derive a competitive advantage in their industry from the management of supply chain activities? Provide evidence for your argument.
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Overall, Toyota offers about 60 car models, with each channel offering only 15-25 models.
The Toyota dealers as a whole have approximately 5,000 outlets and 120,000 employees.
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This way, each dealer can develop deep knowledge of all models he has for sale, and can make an effort to sell all car models assigned to him, rather than only the few most profitable ones.
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Toyota applies the “Toyota Way” to manage dealers, based on three basic principles:
Dealers are free to make independent decisions, and Toyota can only help them to invest in the right things to improve. Such a strategy motivates dealers to be more proactive.
Both the dealers and

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