Rocomamas Case Study

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Profile of the Business - Rocomamas
General Business Information
Business Name : Rocomamas [ Spur Group (pty) Ltd ]
Operating Address : Shop 24, Town Square, Hendrik Potgieter Drive, Constantia Kloof, Roodepoort
Owner: Phil Horey
Manager and Contact details : Colin Lewis (Lewis, 2016) colinrlewis@gmail.com 011 475 0439 / 082 771 3200
Organisation contact details : 011 475 0439 / townsquare@rocomamas.com
Trading Hours: Monday - Friday (7am - 11pm) ; Saturday and Sunday (8am -10pm)
Target market : Young adults and young families
Operating since: 10 July 2015
Background of the business
An intrapreneur, which is derived from "intracorporate entrepreneur", is a person who operates in a corporate environment. He or she possesses similar qualities to an entrepreneur in that they both seek opportunities and they both risk bringing change and improvement, however this is within an organisation. (Greunen, 1994, pp. 10-11). In March 2015, Spur Group acquired majority stake in Rocomama 's and Brian Altriche continued as CEO. The concept of a "Smash burger" is one that Altriche got from the USA.
The Gap in the market
South Africans enjoy fast food and dining (Sapa, 2014). However, the health benefits of eating fast …show more content…
Choosing the right type of business and applying the suitable skills will result in either the fall or the success of a business within a community. Rocomama 's Townsquare is in its early stages of operation, however, their strengths and opportunities far outweigh their weaknesses and threats. This is an indication that there is great potential to grow in South Africa and internationally. Also, the SWOT analysis reveals that Rocomama 's is performing well. Their organisation has an all-round strategy that works for the entire business and its

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