Professional Advocacy Analysis

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The purpose of this chapter is to list the 20 principles that guide the professional advocacy community in the most appropriate and effective conduct of its work. Our principles of effective advocacy assume that professional advocates know that there are generic strategic imperatives to be addressed. Again, any professional advocate that is presenting government decision-makers with credible alternatives to current policies, unique reasoning associated with their position on an issue, or testimony to present studies or expert knowledge associated with an issue is within the purview of the professional advocacy community. The principles reflect the experience of successful advocates, lobbyists, and educators who have proven that applying …show more content…
The first group is associated with the professional advocate identifying the audience for the issue. The advocate must be knowledgeable concerning each and every interest/stakeholder involved in issues of concern. The evaluation of the makeup and key concerns of those in the audience must be diagnosed. There can be no success if the entire audience’s individual interest is not taken into account. The second group relates to an essential characteristic associated with effective advocacy; building trust within the government’s career and non-career professional communities. It is critical that a professional advocate focus on how to ensure long term versus short term trust in their dealings and relationship with government officials. Further, there can be no trust if other issues/stakeholders and associated interest groups are not included in a professional advocate’s commitment to build trust in all aspects of the advocacy process. The third group ensures that the professional advocacy community develops and implements a methodology that characterizes issues accurately and prepares an advocacy campaign. The advocacy campaign is obviously critical to success and thus each aspect of the methodology to be employed is important. The fourth and final group is associated with how a professional advocate comports themselves during their advocacy campaign. In advocacy, behavior matters at all …show more content…
Whether it is a conference call involving various stakeholders or a one-on-one conversation, the principles of effective advocacy should remain intact during the conversation. There are some points in the advocacy process when a telephone call can be the most effective medium of communication. If there is a misunderstanding among the parties, calls can be used to clarify purpose and direction quickly.
Phone calls can often times eliminate unnecessary delays caused by the bureaucratic structure. This is accompanied by informing the right decision-maker of an action that is needed. Regular phone calls allow advocates to maintain relationships with decision-makers and stakeholders. Stakeholders can easily judge the commitment of the advocate by the way they conduct themselves during a phone call. The advocate should have such a strong understanding of the issue that verbal articulation should be simple. An advocate’s credibility is compromised when they are unable to support their position or retrieve quick objective facts about the issue. Make sure you are able to articulate the issue clearly and concisely with credible evidence. Offer to share information so that all the stakeholders are on the same

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