Product Placement in Movies and Mass Media Essay
Instructor Cathy Wilson
November 09, 2013
Product Placement in Movies and the Mass Media
Over time, product placement has occurred in the movies and mass media. From the silent films of the early 1900s to modern day talkie movies, product placement has served as a gravitational pull for consumers, even though it is uncanny how subliminal advertising makes adults and young people spend money they do not have. There are three key elements to consider when discussing product placement in movies or the mainstream media, namely the economic effects on individuals, the social impacts, and the psychological ramifications.
First, the economic effects include …show more content…
While this is notable for the advertiser economically, at the same time the consumer feels compelled to purchase the product or service regardless of whether he or she has the money or has to spend money he or she can ill afford. Even though consumers watch television to view programs, at the same time they feel that they have to purchase an advertised product. Children see the toys they want on the television, and their parents feel guilty. In addition, they feel as though their children need to be accepted. This social need to be accepted is not limited to just children, but adults can become snared, too.