Product-Marketing Strategy Analysis: Google, Inc.

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Google can seize the opportunity to produce an excellent new product (GWatch) that can surpass its competitors. However, to accomplish this task, the team will have to complete a thorough product-marketing segmenting strategy analysis. During this analysis MT will have to incorporate a broad product-marketing segmenting approach to narrow its potential market share. Further, the MT will have to consider SWOT (strength and weakness) and Porter’s five competitive forces. Considering and implementing all the necessary marketing tools will minimize or eliminate past failures when introducing a new product. Although, Google will introduce a product with many similarities, the GWatch should increase the company profitability and market share. …show more content…
was founded in 1998 by Larry Page and Sergey Brin, with a small investment from Sun co-founder Andy Bechtolsheim. The company was originally established with a search engine named Google “a play on the word “googol,” the mathematical term for a 1 followed by 100 zeros” (Google Company Overview, 2014). Since then they have grown to a multi-billion dollar company that has 70 offices in 40 different countries, offering over 100 products and services to individuals and businesses. Their products and services include their flagship search engine, advertising software, an application marketplace for mobile devices and the Google Chromebook. “Google’s mission is to organize the world’s information and make it universally accessible and useful” (Google Company Overview, 2014). The business is built on a strong core value system which encourages growth, innovation, and ease of use for everyone. “Larry Page, our co-founder and CEO, once described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want” (Google, 2014). Google is a strong competitor in the technological field and hopes to branch out with new innovative products such as the Google Watch, which was built with these same principles in …show more content…
• Heart rate monitor, ped monitor, and built in compass that allows the wearer to monitor individual health and fitness as they
• Standard features to the watch which includes analogue or digital display screens (to be chosen by the user).
• A calculator.
• Backlit display for use in dark areas.
• Battery that will last up to four days without charging.
• The GWatch is also waterproof up to 100 feet.
This product is set to launch in the fall of 2014. The GWatch will require a strong campaign to challenge the competitors in this market. Although many competitors have similar watches, they lack the ability to provide the monitoring system Google currently has to offer.
SWOT Strength Analysis
Brand awareness is Google’s most prominent strength. In a list of the top ten most popular apps, Google claims half of them. YouTube, Google Play, Google search, Google Maps, and Gmail all have a place in the top ten most popular apps (Graham, 2014). With such a large amount of users, the Google name is everywhere, which means advertisements for a new gadget such as the GWatch will reach a lot of people in a short amount of

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