Product Marketing Plan Essay

1629 Words Dec 26th, 2012 7 Pages
Hilti

Rotary hammer TE 1
Marketing plan

Hilti in brief

Hilti provides leading-edge technology to the global construction industry. Hilti products, systems and services offer the construction professional innovative solutions with outstanding added value. The headquarters of the Hilti Group are in Schaan in the Principality of Liechtenstein.

Some 22,000 employees, in more than 120 countries around the world, enthuse their customers and build a better future.
The corporate culture is founded on integrity, courage, teamwork and commitment.

Hilti excels through outstanding innovation, top quality, direct customer relations and effective marketing. Two-thirds of the employees work directly for the customer in sales
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They embrace our responsibility towards society and environment.
They aim to achieve significant and sustainable, profitable growth, thus securing the freedom of action.
Values
The way things are done at Hilti is based on living strong values, act with integrity in all what’s done, and demonstrate courage to go beyond the circle of habits. They outperform through teamwork, and have commitment to personal and company growth.
At Hilti they share a common purpose. They take self responsibility for the development of the business: the team and the management.
They encourage, coach and support each other to achieve outstanding results.

Hilti Value: Our culture is a journey - Our Culture Journey
Corporate Responsibility at Hilti: We build a better future
“We can only enjoy long-term financial success if we take our corporate responsibilities, in terms of society, economy and the environment, seriously.” Bo Risberg, Chief Executive Officer, Hilti Corporation

The goal of the whole corporate strategy is to generate sustainable profitable growth. This also includes taking responsibility in areas affected by the business activities. Corporate responsibility is therefore an integral part of Hilti business model.
Hilti’s core purpose states “we build a better future”. This stands for the traditionally high sense of responsibility towards Hilti’s team members, customers, partners and suppliers, society and the environment.

Strategy
Hilti targeted results

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