Chenwei Pan
Dr. Venata
Introduction to Marketing
11/01/17
School of Management
Question 1:
Oprah Winfrey has many product lines. It covers in many fields, such as TV program, The Oprah Magazine, her personally website. Oprah’s Book club, Oprah radio, Oprah talk shows, and even her personal network. She try to adding more things to her own brand like, multiple TV and OWN. Her lines are similar to each others. Oprah’s product lines are more depth and deep. Oprah gains admiration people. like her and believe her. Oprah own her personal TV show call: “The Oprah Winfrey Show”. The show offers a place you can confuse your self, straight talk, or healing group session. From her show, people getting know her, and want to watch her shows, from it, she expanse her fields, she can even helps a non popular product to become a well …show more content…
She gives a positive image to the media and other brands. Oprah always found a way to target society. She want to know want we love, want, need. She would communication with her fans, and willing to listen their suggestions. She also communicate with her magazine, O magazine will print big news happened very day or several years. It has many interesting thing and images in it. It target different kinds of people from child to senior. Also her website Oprah.com is also a way to communicate. There are many newest thing and it represents her brand well. For her talk show, In late 1985, oprah interviewed a white woman who was sexually assaulted by her father. When the lady spoke, Oprah was infected and sobbed on her shoulder. Then, in front of the nation, oprah confessed to having been sexually assaulted by her relatives and accidentally became pregnant at the age of 14, giving birth to a baby soon to die. Soon after that the program shocked the United States, where sexual harassment had not been discussed in such a stark fashion. The reason why it success is nobody done it before, and true
Dr. Venata
Introduction to Marketing
11/01/17
School of Management
Question 1:
Oprah Winfrey has many product lines. It covers in many fields, such as TV program, The Oprah Magazine, her personally website. Oprah’s Book club, Oprah radio, Oprah talk shows, and even her personal network. She try to adding more things to her own brand like, multiple TV and OWN. Her lines are similar to each others. Oprah’s product lines are more depth and deep. Oprah gains admiration people. like her and believe her. Oprah own her personal TV show call: “The Oprah Winfrey Show”. The show offers a place you can confuse your self, straight talk, or healing group session. From her show, people getting know her, and want to watch her shows, from it, she expanse her fields, she can even helps a non popular product to become a well …show more content…
She gives a positive image to the media and other brands. Oprah always found a way to target society. She want to know want we love, want, need. She would communication with her fans, and willing to listen their suggestions. She also communicate with her magazine, O magazine will print big news happened very day or several years. It has many interesting thing and images in it. It target different kinds of people from child to senior. Also her website Oprah.com is also a way to communicate. There are many newest thing and it represents her brand well. For her talk show, In late 1985, oprah interviewed a white woman who was sexually assaulted by her father. When the lady spoke, Oprah was infected and sobbed on her shoulder. Then, in front of the nation, oprah confessed to having been sexually assaulted by her relatives and accidentally became pregnant at the age of 14, giving birth to a baby soon to die. Soon after that the program shocked the United States, where sexual harassment had not been discussed in such a stark fashion. The reason why it success is nobody done it before, and true