Pepsi-Col Product Life Cycles In The Product Life Cycle

A great example of products that fits in the product life cycle would be Pepsi-Cola and iPods. A young pharmacist, name Caleb Bradham from New Bern, North Carolina, began his experiment in the year 1893, with many different soft drink concoctions. One of Caleb’s formulation known as “Brad’s Drink” which was basically a digestive drink that was later named as “Pepsi-Cola.” When Pepsi-Cola was introduced, the trial of this product was a success and it was an instantly popular new drink. Though, the Pepsi-Cola was a great success, but the growth phases were always up and down until about the 1970s. In 1923 the company was declared bankrupt. However, after the five years of continuously being in loss, Pepsi-Cola once again reorganized its company, …show more content…
Since 1980 to the present date, Pepsi-Cola has been in the maturity phase of the product life cycle. Pepsi-Cola has not really entered the decline Phase, as it has not shown any downfall despite consumer’s interest in healthier lifestyle. When the iPod was introduced back in the year 2001, it was like the new- to-the-world product that gave a very tough competition to their competitors because of its advanced technical capability and the features. Technically, iPod was not the very first mp3 player, but because the iPod was unlike any other device in the market, Apple was able to make the iPod a big thing with their entirely new concept of listening to music on-the-go. The next phase of product life cycle is growth; since the launch of the iPod in 2001 till September 1, 2010, Apple had sold over 275 millions of iPod worldwide. The iPod mini, nano, and the iPod touch dominated the music player industry with their new and advance features and this had bought a very big success for Apple, until their innovators were challenged by the competitors in the market with their competing …show more content…
As a marketer of these companies, for iPod I would put in the resources used in for iPod to another device like i-Phone, Mac, or iPad, securing the sustainability of these products knowing that these products are still in the growth phase unlike the iPods that has already reached its decline phase. So putting in the money, time, resources on iPod I believe is futile, as by another few years the iPod may or may not even be in the market depending on the demands of the consumer. I can understand the reasons for, if the company continues to put in the money and other resources to redesign innovate and make functionally changes to iPod so that it continues to be in the market, since this device was the gateway for Apple. But, since iPhone and iPads can do more than what iPod can do of just listening to music, so I believe consumers are more likely to go for these products rather than iPods. As for Pepsi-Cola, as a marketer I would continually work on improving the product as it is a must thing to do in the increasingly competitive market to not lose the place it holds in present date or fall into the decline phase of Product life