1. Product Impact
1.1 Background
In 2003, the Queensland Government set to developing a smart and electronic way to ticket commuter who use public transport such as trains, buses and ferries. They awarded a contract to Cubic Corporation of $134 million dollars to design this electronic ticketing system. The Queensland Government wanted Cubic Corporation, who is an American corporation providing military equipment and automated ticketing system within America, to build and operate an electronic system for users rather than using tickets, they called it the GO card.
The GO card, is a card that is the same size of a regular credit card, which is used at a small station that reads the card at the start and end of the person’s journey. At every …show more content…
Before the GO card system was in place, commuters would have to line up at a ticket office to get a ticket issued for them for the day. This meant congestion at peak times of using public transport, this impacted people very much. It impacted them on the way that congestion does with anything, it takes longer to get something done, and in this case it is taking longer to get a ticket which then impacts on how long it takes to get to work. This happened on trains and buses with the amount of people who took public transport to get to work or someplace they need to get to.
This is one reason why the GO card was installed. To bring a very slow process of getting to a ticket to using a small card to digitalise the way of ticketing to commuter and the Queensland public.
Another reason why the GO card needed/was implemented is because as technology advances today’s society is becoming more and more digitalised as people are on their phones 24/7 and we are seeing technology in everything, so the Queensland Government had to keep up with demand of digitalisation and bring in a new system to ticketing, and that’s what they did in 2008.
1.2 …show more content…
One theory that encompasses how the Go Card was bought up to what it is today, is the Technology Acceptance Model or TAM. But TAM, doesn’t get the entirety of the Go card correct. Some aspects are correct with TAM on how the technology of the Go Card got adapted within the general public, but other theories such as Diffusion of Technology, Task-Technology Fit, Theory of Planned Behaviour, may even have some aspects relating to them and the Go Card.
TAM is a model that was developed to study how individuals accept new technology by its ease of use and usefulness. These two beliefs, ease of use and usefulness, determine the attitudes at which people adopt a new technology, this will include a negative and a positive
1.1 Background
In 2003, the Queensland Government set to developing a smart and electronic way to ticket commuter who use public transport such as trains, buses and ferries. They awarded a contract to Cubic Corporation of $134 million dollars to design this electronic ticketing system. The Queensland Government wanted Cubic Corporation, who is an American corporation providing military equipment and automated ticketing system within America, to build and operate an electronic system for users rather than using tickets, they called it the GO card.
The GO card, is a card that is the same size of a regular credit card, which is used at a small station that reads the card at the start and end of the person’s journey. At every …show more content…
Before the GO card system was in place, commuters would have to line up at a ticket office to get a ticket issued for them for the day. This meant congestion at peak times of using public transport, this impacted people very much. It impacted them on the way that congestion does with anything, it takes longer to get something done, and in this case it is taking longer to get a ticket which then impacts on how long it takes to get to work. This happened on trains and buses with the amount of people who took public transport to get to work or someplace they need to get to.
This is one reason why the GO card was installed. To bring a very slow process of getting to a ticket to using a small card to digitalise the way of ticketing to commuter and the Queensland public.
Another reason why the GO card needed/was implemented is because as technology advances today’s society is becoming more and more digitalised as people are on their phones 24/7 and we are seeing technology in everything, so the Queensland Government had to keep up with demand of digitalisation and bring in a new system to ticketing, and that’s what they did in 2008.
1.2 …show more content…
One theory that encompasses how the Go Card was bought up to what it is today, is the Technology Acceptance Model or TAM. But TAM, doesn’t get the entirety of the Go card correct. Some aspects are correct with TAM on how the technology of the Go Card got adapted within the general public, but other theories such as Diffusion of Technology, Task-Technology Fit, Theory of Planned Behaviour, may even have some aspects relating to them and the Go Card.
TAM is a model that was developed to study how individuals accept new technology by its ease of use and usefulness. These two beliefs, ease of use and usefulness, determine the attitudes at which people adopt a new technology, this will include a negative and a positive