Product Development Essay

5135 Words Nov 24th, 2015 21 Pages
Team 1 : Product Development Work Plan

Smart Technology: Fitness Apparel


Karene Brown Phillip Bryant
Adran Reid Derek Terrell
Danyelle Thomas Teri Wiltcher

Executive Summary

Acquity Consulting Group set out to assist our client, Athos Technology, with increasing their market share in the fitness industry. Athos Technology has developed wearable smart clothing with the distinct ability to measure muscle activity through the use of EMG sensors embedded in the clothing. The company currently offers a limited number of items in its men’s and women’s lines. Through analysis of the fitness apparel and wearable technology markets, we found that there was a clear void in the market that Athos
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The next piece of wearable technology that is quickly emerging is smart clothing. Smart clothing is clothing that has digital components such as small computers or sensors embedded on them to track biometric activity from the person who is wearing them. Rather than have the electronics sewn onto a piece of fabric that could cause abrasions due to repetitive skin contact, smart clothing has sensors built into the fabric itself, without any seams. This ensures that the sensors feel like they are part of the garment itself. The technology is almost a decade old and has been used in the sports, healthcare, military, and industrial markets; however, in the fitness industry, the market for smart clothing is just starting to take shape.

Athos Product Description

Our client, Athos Technologies, has developed smart clothing technology that appeals to fitness enthusiast who would like assistance with their workout routines. The clothing is capable of monitoring how hard your muscles are working in addition to being able to record and monitor your heart rate, calories burned and breathing patterns. The product has built-in sensors that track muscle effort and activity, then sends that data to the smartphone application, giving you real-time information or a post-workout

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