Product Design: The Impact Of Gender And Gender Stereotypes

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We think and process our thoughts before an action is executed. After that, we evaluate what we have done. This is a progression which we called it as self-concept. It is implanted into our consciousness where we all keep on developing thoughts and feelings of ourselves. Whenever we confront a product, apart from its functionality, appearance and quality, a deeper message or a sign was usually sent out from the designer to the users. When these messages or signs were used repeatedly as time goes on, they will affect our self-concept and integrate with the society as one. That is when gender stereotypes start to form its root and breed slowly, resulting in different social issues.

Research on gender stereotypes has shown that men are commonly perceived as more reliable and more competent than women. On the other hand, women are perceived as more sensitive and sociable than men. There is one significant region where gender stereotypes were presented, which is through the achievement performance and leadership. ‘ If women in general are believed to be less competent, for example, then a specific woman’s performance is viewed less positively and her success is less likely to be explained by assuming ability’ (Deaux, 1995, p.13).

Numerous products these days utilize form and colour to denote their target gender, creating
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Yet, the question of whether product design is responsible for such phenomenon can be subjective, as it is difficult to tell if product design is complicit in producing gender stereotypes or does it actually been affected by gender stereotypes themselves. But what is in front of us right now is the fact that there is a significant gender bias in many products nowadays. It might be difficult for designers to implement gender-focus design into products, but it can be overcome when decision makers are aware of the issues lying

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