Product Design: The Impact Of Gender And Gender Stereotypes
Research on gender stereotypes has shown that men are commonly perceived as more reliable and more competent than women. On the other hand, women are perceived as more sensitive and sociable than men. There is one significant region where gender stereotypes were presented, which is through the achievement performance and leadership. ‘ If women in general are believed to be less competent, for example, then a specific woman’s performance is viewed less positively and her success is less likely to be explained by assuming ability’ (Deaux, 1995, p.13).
Numerous products these days utilize form and colour to denote their target gender, creating …show more content…
Yet, the question of whether product design is responsible for such phenomenon can be subjective, as it is difficult to tell if product design is complicit in producing gender stereotypes or does it actually been affected by gender stereotypes themselves. But what is in front of us right now is the fact that there is a significant gender bias in many products nowadays. It might be difficult for designers to implement gender-focus design into products, but it can be overcome when decision makers are aware of the issues lying